What is Adword ?
- AdWords (Google AdWords) is a Google advertising service for businesses that want to run ads on Google and their network. With the AdWords program, companies can budget for advertising and only pay when users click on ads. The ad service is primarily targeted to keywords.
- Companies that use AdWords can create relevant ads using keywords that people use to search the web using the Google search engine. When you search for the keyword, your ad will be activated. AdWords at the top of the ads that appear in the sponsored links header on the right or above Google search results. When you click on your AdWords ad, Google Search users will be redirected to your website.