We all know the power of email marketing, especially for financial advisers. We’ve talked with countless consultants who have gained new customers and increased their assets through ongoing email campaigns.
Like any other techtechnique, email marketing continues to evolve to reflect SPAM laws and best practices. When we tackle a new year, take these new trends into account to help build your e-mail list, better serve your customers, and build your customer base
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We’ve seen a pop-up window or the Join Our Messenger Sidebar on the site. This has been one of the main trends in e-mail marketing for many years. However, e-news is losing a lot of power, as marketing is changing towards personalization rather than generalization.
It requires an alien or visitor to log onto your website for a website, it is a low-income application. When it comes to industry, such as financial services, you need to offer something more.
Give someone something valuable when you ask for your email address. Some examples
- Do you want to receive a quick monthly review of financial markets without jargon? Sign in to receive a monthly video and e-mail notification.
- Do you want to improve your financial skills in just three minutes per month? Subscribe to our newsletter to get a video on an important topic.
Each of these options informs the visitor immediately about what they receive and how they benefit from your offer in exchange for their email address.
Makes for mobile
When 50% of emails are opened in mobile phones (and this number continues to grow every year), your emails need to be mobile-optimized and there are no ifs and buts. In fact, 70% of e-mail subscribers are very likely to delete e-mails that are not well-rendered on mobile devices.
The easiest way is to use an e-mail campaign platform that automatically optimizes your e-mail templates and messages for mobile devices. Test your e-mail address, and make sure it is displayed correctly on a mobile device before sending, even if you are using a mobile-friendly platform when you create your own messages or drafts.
Keep it visually
Sky-word study showed that the overall views of their content have risen by 95% if they contain at least one image. Why? Visuals let people stop and think. You consume the picture and see if it’s a good picture, the rest of your message.
Besides video, video is the preferred communication method among most Internet users. People are 10 times more involved in video content, embed, share and comment on other types of content. If you use the word “video” in your e-mail subject, you can also increase the opening rate by 20% and the click rates by 60%.
If you have not already done so, send a video e-mail newsletter instead of a text that contains only text, or add a few pictures or graphics between paragraphs. Remember to use an e-mail platform that allows you to react to videos and pictures in a mobile way so they do not appear stretched or pix-elated on different devices.